Avenida Paulista, Liberdade and Jardins in Brazil

Liberdade

Liberdade was the first centre for the Japanese community in São Paulo; a city with more ethnic Japanese than any outside Japan. It lies directly south of the Praça da Sé but can easily be reached on foot. There are all manner of Asian shops selling everything from woks to
manga
and the streets are illuminated by lights designed like Japanese lanterns. A market selling Asian produce and food is held every Sunday in the Praça da Liberdade and there are many excellent Japanese restaurants.

The
Museu da Imigração Japonesa
, www.nihonsite.com/muse, in the Japanese-Brazilian cultural centre is a modern, well-kept little museum with exhibitions telling the story of the Japanese migration to Brazil, including reconstructions of early Japanese Brazilian houses, artefacts and information panels. All are in Portuguese.

Avenida Paulista

Southwest of the Centro Histórico,
Avenida Paulista
, is lined by skyscrapers and is thick with six lanes of cars. It is one of São Paulo's classic postcard shots and locals like to compare it to Fifth Avenue in New York. In truth, it's more commercial and lined with functional buildings, most of which are unremarkable individually and awe-inspiring as a whole.

The avenue was founded in 1891 by the Uruguayan engineer Joaquim Eugênio de Lima, who wanted to build a Paulistano Champs-Élysées. After he built a mansion on Avenida Paulista, many coffee barons followed suit and by the early 20th century, Paulista had become the city's most fashionable promenade. The mansions and the rows of stately trees that sat in front of them were almost all demolished in the 1940s and 1950s to make way for ugly office buildings, and in the 1980s these were in turn demolished as banks and multinationals established their headquarters here.

The highlight of Avenida Paulista is the
Museu de Arte de São Paulo
(
MASP
)
, www.masp.uol.com.br
. This is the most important gallery in the southern hemisphere, preserving some of Europe's greatest paintings. If it were in the US or Europe it would be as busy as the Prado or the Guggenheim, but here, aside from the occasional noisy group of schoolchildren, the gallery is invariably deserted. Even at weekends, visitors can stop and stare at a Rembrandt
or a Velazquez at their leisure. France gets star-billing, with 11 Renoirs, 70 Degas, and a stream of works by Monet, Manet, Cezanne, Toulouse-Lautrec and Gauguin.
Renaissance Italy is represented by a Raphael Resurrection, an impeccable Bellini and a series of exquisite late 15th-century icons. The remaining walls are adorned with paintings by Bosche, Goya, Van Dyck, Turner, Constable and many others, cherry-picked from post-War Europe.

On Sunday, an antiques fair is held in the open space beneath the museum. Opposite MASP is the
Parque Tenente Siqueira Campos
, also known as Parque Trianon, covering two blocks on either side of Alameda Santos. It is a welcome, luxuriant, green area located in what is now the busiest part of the city. The vegetation includes native plants typical of the
Mata Atlântica
. Next to the park is the smaller Praça Alexandre de Gusmão.

Consolação

Consolação, off the northeastern end of Avenida Paulista, is emerging as the edgiest and most exciting nocturnal neighbourhood in São Paulo. Until a few years it was home to little more than rats, sleazy strip bars, street-walkers and curb-crawlers, but now it harbours a thriving alternative weekend scene. Its untidy streets are lined with grafitti-scrawled shop fronts, the deep velvet-red of open bar doors, go-go clubs with heavy-set bouncers outside and makeshift street bars. On Fridays and Saturdays from 2200 a jostle of hundreds of young Paulistanos down bottles of cooler-fresh Bohemia beer at rickety metal tables. And lines of sharply dressed and well-toned 20- and 30-somethings queue to enter a gamut of fashionable bars, clubs and pounding gay venues, including one of Brazil's most exciting underground venues:
Studio SP.

Jardins

Immediately west of Paulista, an easy 10-minute walk from Consolação Metrô along Rua Haddock Lobo, is the plush neighbourhood of Jardins. There are no sights of note but this is by far the most pleasant area to stay in São Paulo. It is also the best place for shopping and has excellent casual and fine dining.

This is edited copy from Footprint Handbooks. For comprehensive details (incl address, tel no, directions, opening times and prices) please refer to book or individual chapter PDF
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