1960s



The world in the 1960s:

  • Brasília became the new capital city of Brazil
  • An earthquake in Chile became the most powerful earthquake ever recorded
  • John F. Kennedy, president of the USA, was assassinated
  • Martin Luther King Jr. gave his famous "I have a dream" speech
  • Andy Warhol, The Beatles and The Rolling Stones became popular
  • The revolutionary Che Guevara was killed
  • Man first landed on the moon
The 1960s saw the first adverts for airlines in the South American Handbook, as this was becoming an increasingly popular way to travel. 



Some excerpts from the South American Handbook in the 1960s:

"Probably no part of the world is changing so rapidly, in detail if not in the large, as Latin America."

"If a hat is worn, a light felt or straw hat is best."

"Go steady on alcohol, especially in high places. Be careful of the food: 'Boeuf tartare' should definitely be avoided."

When travelling on a river steamer, the following items were recommended: "Gloves to protect the hands against mosquitoes whilst on deck; high shoes to protect the ankles, and a gauze canopy for the face and neck should be carried."

Some more adverts from the 1960s:






Did you travel with the South American Handbook in the 1960s? If you'd like to share your experiences, let us know.



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