1930s



The world in the 1930s:

  • Christ the Redeemer statue in Rio de Janeiro is completed
  • Amelia Earhart becomes the first woman to fly solo across the Atlantic Ocean
  • First commercial flight over the Atlantic Ocean
  • King Edward VIII abdicates the British throne
  • Prohibition ends in the United States
  • Scientists split the atom
By the 1930s, the South American Handbook was well-established, with each annual edition improving on the last. However, sales were affected by the Great Depression, as notes from a company meeting held in December 1931 reveal:




Notes from 1933 also reveal the hope that the end of Prohibition in the US will increase revenue, as beverage advertisers will now be able to advertise in the Handbook:




Some advice that was relevant in the 1930s includes:


"Alcoholic liquors should be rigidly avoided until after sunset."


"A Panama hat is the most suitable headgear, but a soft felt hat should also be taken for high altitudes. A travelling cap is useful. In certain parts a sun helmet or solar topee is useful."


"The ocean traveller to South America, whether departing from Europe or North American ports, can choose between the East and West Coast routes."


"Afternoon tea, made as it ought to be made, is obtainable in all the principal cities."


"A light cotton dressing gown is essential; shower baths are a frequent necessity, and the bathrooms in the hotels are often some distance from the sleeping quarters."


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